How to use the break-even calculator
- Enter your fixed costs for the period, such as a month or a year.
- Enter the selling price per unit.
- Enter the variable cost per unit: materials, packaging, payment fees, shipping.
- Optionally enter a target profit.
- Read the break-even units and revenue, the contribution margin and the units needed for your target.
Formulas
- Contribution margin = price − variable cost.
- Contribution margin ratio = contribution margin ÷ price.
- Break-even units = fixed costs ÷ contribution margin, rounded up.
- Break-even revenue = break-even units × price, or fixed costs ÷ contribution margin ratio.
- Units for a target profit = (fixed costs + target) ÷ contribution margin.
Worked example
Fixed costs $50,000, price $25, variable cost $15:
- Contribution margin: $10 per unit (40%).
- Break-even: 5,000 units, or $125,000 of revenue.
- For a $20,000 profit: (50,000 + 20,000) ÷ 10 = 7,000 units.
Using break-even analysis
Break-even analysis helps with pricing, launching products and deciding whether to take on new fixed costs. If you raise the price to $27, the margin becomes $12 and break-even falls to about 4,167 units. If you add $10,000 of fixed costs, break-even rises by 1,000 units at the same margin. Try changes one at a time to see which lever matters most.
Tips and common mistakes
- Classify costs carefully; misclassifying a variable cost as fixed distorts the result.
- Use the same period for fixed costs and sales.
- Include all variable costs, including card fees and returns.
- Check capacity: can you actually produce and sell the break-even volume?
- Revisit regularly as costs and prices change.
Margin of safety
Once you know break-even, compare it with your expected sales. If you expect 6,000 units and break even at 5,000, your margin of safety is 1,000 units, or about 17%. That is how far sales can fall before you make a loss. A larger margin of safety means a more resilient business.
Break-even for services
The same method works for service businesses. Treat an hour, a session or a project as the unit: price is what you charge per unit, and variable cost is what each unit costs you directly, such as materials, travel or platform fees. Fixed costs are your monthly overheads. The result tells you how many hours or projects you need each month just to cover costs.
Limitations
The model assumes a single product (or a stable sales mix), a constant price and a constant variable cost per unit. Real costs can change with volume, and taxes are not included.